Data mining and user modeling
How much does untargeted advertisement bug you?
Web-users are tormented by non-targeted advertisements every day. And this to a point where several lucrative portals are shunned thus becoming less profitable to their operators.
Web 3.0 is a term already defined and basically translates into user modeling and data mining. These processes search the existing data about customers for relevant values like personal interests. It then targets advertisement towards these interests thus empowering two key benefits.
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Users benefit by
- only receiving advertisements that are really interesting to them and are not spammed with blanks that randomly pop up on their screens
- only receiving advertisements that are really interesting to them and are not spammed with blanks that randomly pop up on their screens
- Businesses benefit by
- generating more revenue out of their personal advertisement systems from community/e-commerce solutions and realize cross-selling opportunities with affiliated shops of products
- making it easier to find sponsors and advertisers because the quality of the clicks to them will increase dramatically
Implementing a cross-selling instrument on a user modeling basis into existing portals or e-commerce solutions is a hard step to take but a very profitable one because you can reach the same degree of efficiency by only placing one really targeted advertisement where it took you three to generate the same amount of clicks in the past. Not to mention that the quote of the leads that are generated through the advertisements rises as well.
How does it work
- portal or e-commerce solution exists / is created (user registration for usage is required)
- sponsors or advertisers are acquired
- user modeling system is implemented
- data acquisition
- if portal is new a field will be made mandatory upon registration
- if portal exists e. g. a customer survey is held
- upon login, UM-system cross-references the data supplied by the customer in the according fields
- UM-system checks for relevant advertisements inside database
- UM-system displays advertisements targeted toward this unique customer
Let's have a talk about how these systems can help your portal or e-commerce solution become more successful!
